London Property Developer Launches Free Cycling Campaign for House Hunters

KE park

Fairview invites prospective buyers to explore London’s greenest borough by bike

  • Fairview New Homes launches ‘Park Life’ at their Kingston East development in New Malden
  • The spring-time campaign offers prospective buyers the chance to explore leafy parks and scenery in Kingston upon Thames and Richmond before buying
  • A day of exploration includes a complementary picnic grazing box, route suggestions and all the equipment needed for a safe adventure around the area
  • The perfect spring weekend activity for house hunters – and it doesn’t cost a penny!

London developer, Fairview New Homes, invites prospective buyers to experience ‘Park Life’ at its Kingston East development in New Malden, running throughout spring and into the summer, each weekend from 10am-4pm.

Participants will be able to borrow a bike, lock, helmet and itinerary and set out exploring what could be their new neighbourhood and all the greenery on its doorstep. They will also be gifted a complementary grazing picnic box to enjoy at one of the suggested pitstops.

After collecting a bike or two from the Kingston East Sales & Marketing Suite on Kingston Road, solo riders or couples can follow the suggested route and cycle a 10-minute ride to Richmond Park – one of David Attenborough’s favourites – where there’s beautiful greenery, lakes, wild deer and views of rural London to enjoy.

Nivine Ismail, Sales Manager at Kingston East, said: “There is such a great balance between generous green space and speedy connections into central London here in New Malden, and it’s one of the biggest draws to our Kingston East development. As such, we are thrilled to offer prospective buyers the chance to borrow a bike for the day, head out and experience the parks and cycle routes on our doorstep, to give them a taste of life at Kingston East. It’s important that house hunters get a feel for an area they’re wanting to live in, and what better way to do this than by bike?”

Following their tour of the park, cyclists can then head into Richmond and stop off at one of its buzzing pubs or cafes to enjoy a refreshment, before they saddle back up and trail the Thames through the Terrace Gardens and Ham Lands, down to Teddington Lock and back to Kingston East.

Those who take part in the campaign will have the chance to win a free bike, by sharing a picture or video of their experience on their Instagram account, using the hashtag #FairviewParkLife and tagging @fairviewnewhomes and three friends*. The Instagram competition will be running throughout spring and into the summer, with the winners being selected at random at the end of the campaign.

Kingston East has homes starting from as little as £362,000, with the government-backed Help to Buy available. The new development is well situated in the borough of Kingston upon Thames, offering easy access to some of London’s biggest and greenest parks, as well as a fast commute into the city.

Those interested in taking part in Park Life should RSVP by emailing [email protected] or calling 020 3811 1937.